The Changed Face(s) of Ancestry.com

It’s Not 2007′s Ancestry!

Remember this unfortunate matter?

Believe it or not it’s been less than 2 1/2 years since Ancestry.com found itself overwhelmed in tsunami of controversy that it never anticipated.  The legal aspect of the dispute, about which I wrote a lot, really was not as important as the public relations aspect of it, the trust aspect of it, the transparency aspect, etc. You get the idea.

As an entity, Ancestry.com, under various names, is only about 15 years old.   The 2007  controversymight’ve been exactly what one would expect of a self absorbed, but bright, adolescent.

Last weekend in Provo, however, Ancestry.com displayed a new maturity. Transparency and openness and meaningful contact with its customer base are all part of the changed  face of Ancestry.com. .  Likewise, CEO Tim Sullivan, and senior vice president Andrew Wait have changed the faces, literally,  by bringing in a world class set of subject matter leaders, all with highly attuned people skills.

I just got back to town and school starts tomorrow.  So some of this will have to wait a day or two.  By then, you may have heard some of it from other bloggers, but as they used to say in Washington, nothing’s really been said until everybody has said it.  So stay tuned!

Craig


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