MyHeritage.com has announced its acquisition of OSN, a network of 10 leading European family sites based in Hamburg, Germany.
In a press release distributed from London, Tel Aviv, and Hamburg, MyHeritage said that the OSN acquisition makes MyHeritage the largest international site on the Web dedicated to families. The acquisition includes Germany’s Verwandt.de, Moikrewni.pl of Poland, and the American site Dynstree.com. MyHeritage said that the expansion gives it a combined network of 13 million family trees and 47 million members worldwide. It also gives MyHeritage a presence in major Latin American markets.
“By integrating these market-leading services into a single international platform, we are taking a great step towards realizing our vision of connecting families around the world,” said Gilad Japhet, founder and CEO of MyHeritage.com.
Board member Saul Klein said, “Facebook has built an amazingly useful graph of our social connections and LinkedIn of our professional connections, and MyHeritage.com is building a uniquely valuable graph of our family life, both past and present.”
MyHeritage will establish an office in Hamburg to integrate OSN personnel. OSN technologies will be integrated into MyHeritage starting with an application called Family Crest Builder which goes live on MyHeritage today.
In fact, the technology blog Tech Crunch reported earlier today that “all of OSN’s information, profiles, family trees and pictures should be all live on MyHeritage, as of” this morning.
TC’s Sarah Lacy wrote:
Post-deal, MyHeritage is far beyond most genealogy competitors with the exception of Ancestry.com, which started in 1983, has spent some $80 million acquiring census information and went public last year. But there’s a key difference: MyHeritage is more about living family members, and Ancestry.com is more focused on, well, ancestors. So in practice the companies are far different. There’s more interaction, communication, and photo and video sharing on MyHeritage because—bluntly put—more of the profile-owners are alive.
Daniel Groezinger, co-founder of OSN Online Social Networking GmbH, said, “Since 2007, we have built our services into market leaders in key European and Latin American markets and we’re excited to work with Gilad and his team to make it easier for families to keep in touch and bridge gaps of geography, language and time.”
Geneablogie will review the added features on MyHeritage this weekend.
February 3, 2010 Wednesday at 9:12 pm